Tim Reid

Tim has spent over 20 years working with some of the world's most creative organisations, including What If!, McCann Erickson and the BBC, as an inventor, writer, planner and leader. Tim’s energy and fresh approach has helped many clients (from Carling to Coca-Cola, Danone to Durex) re-imagine the future and enabled hundreds of teams across the world re-ignite their own creative potential. Tim coaches, trains and leads teams to think more creatively, be more innovative and have bigger and better ideas. And when he’s not helping people tune up their own creativity, he’s writing scripts for TV shows and screenplays. Tim is the co-creator and co-writer of Car Share directed by and starring Peter Kay which aired for the first time in April 2015 and won an NTA (National Television Award) in January 2016.


“Tim is the man we regularly turn to for creative or strategic inspiration. He brings a precious mix of business ‘smartness’ and ingenious thinking to every piece of work”
– Tim Downing, Head of Research and Futures at
Molson Coors Brewing


“Under Tim’s expert guidance, he took the cross-functional team on a truly creative journey which led the team to thinking differently about creating solutions born from true insight.”
– Nick Kirby, Director Category & Trade Marketing,
Pernod Ricard


“Tim has revolutionised how we work.” - Gill Adair, Senior Vice President, Acumed